Prosperity Pledge
Cultivating a Sustainable Future for Tequila: The Prosperity Pledge
The Prosperity Pledge is a call to action for tequila brands to invest in the well-being of the people and places that cultivate this iconic spirit. By pledging a portion of their profits or a fixed annual contribution, brands can create a lasting positive impact across the tequila supply chain, encompassing workforce development, health and human services, women’s empowerment, reforestation, and infrastructure within the Tequila Designation of Origin (DOT) in Mexico.
Investing in Prosperity: A Multi-Tiered Approach
Prosperity Partner ($5,000 annual contribution): Brands pledge $5,000 annually to support the initiative’s impact areas. This is the core tier, allowing all brands to contribute to a more sustainable future for tequila.
As a Prosperity Partner tequila brands receive several benefits that demonstrate their commitment to social responsibility and contribute to a sustainable future for tequila:
- Brand Affiliation & Recognition: Become a recognized partner of the Prosperity Pledge, leveraging its established reputation for social good.
- Marketing Materials: Access a Prosperity Partner badge to display on your website, marketing materials, and packaging. This signifies your commitment to ethical sourcing and social responsibility.
- Partner Directory Listing: Gain visibility on the Prosperity Pledge website, reaching potential customers who value social responsibility.
- Impact Updates: Stay informed about the initiative’s collective impact across various focus areas through regular updates.
- Industry Recognition: Be included in broader communications from the Prosperity Pledge, such as press releases (depending on scope).
Agave Ally ($10,000 annual contribution): In addition to the benefits of a Prosperity Partner, Agave Allies receive:
- Prominent Brand Recognition: Featured logo placement on the Prosperity website and marketing materials.
- Media Exposure: Recognition in press releases and industry events, elevating brand awareness.
- Exclusive Educational Opportunities: Access to educational webinars and field visits to witness the impact of their contribution in the DOT.
Espíritu Maestro ($25,000 annual contribution): Espíritu Maestros enjoy all Agave Ally benefits, plus:
- Co-Branding Opportunities: Partner with the Prosperity Pledge on marketing campaigns, amplifying brand impact.
- Shaping the Future: A seat on the Prosperity Pledge advisory board, offering valuable input on the initiative’s direction.
- Project Recommendation: The opportunity to recommend specific social impact projects within the DOT, aligning their contribution with their brand values.
Guardian del Agave ($50,000 annual contribution): Guardian del Agave signifies a leadership role in tequila sustainability. These brands receive all Espíritu Maestro benefits and:
- Signature Events: Co-host exclusive events with the Prosperity Pledge, fostering deeper connections with purpose-driven consumers.
- Impact Storytelling: Collaboration on impactful case studies showcasing the positive change their contribution enables.
Tequilero Legado ($100,000+ annual contribution): Tequilero Legado represents the highest level of commitment. These brands unlock all Guardian del Agave benefits and:
- Legacy Project Development: Partner with the Prosperity Pledge to co-create and fund a long-term social impact project within the DOT, leaving a lasting legacy.
Tailored Recognition: Opportunities for bespoke brand recognition initiatives that celebrate their exceptional dedication.
Benefits for All:
Every tier of participation contributes significantly to the well-being of the tequila industry. Brands benefit from:
- Strengthened Reputation: Alignment with a purpose-driven initiative resonates with today’s socially conscious consumers.
- Industry Collaboration: Networking opportunities with like-minded brands fosters innovation and knowledge sharing.
- Positive Media Attention: Recognition through press releases and industry events elevates brand image.
Prosperity Pledge: A Call to Action
Join us in cultivating a thriving future for tequila, one that celebrates its heritage while fostering the well-being of the communities that make it possible. Visit gentebuenafoundation.org to learn more about each tier and take the pledge! Together, let’s raise a glass to prosperity for all.
* Gente Buena Foundation is not accepting grant proposals.
