The Gente Buena Foundation is dedicated to building community engagement in addressing local challenges and celebrating our shared successes in the agave-producing regions of Mexico. We bring together the people closest to the work: local communities alongside like-minded brands, partners, and supporters who want a more equitable industry and thriving local workforce. By creating spaces to listen, learn, and collaborate, we help turn shared values into collective action. And just as importantly, we make room to recognize progress, sharing stories, highlighting community-led solutions, and celebrating the wins that keep momentum strong.

Día de Gente Buena: San Pedro de los Landeros and Los Angeles

As part of this effort, we host intimate gatherings of culture, connection , and celebration.  In 2025, we gathered in both San Pedro de los Landeros, Jalisco and Los Angeles for our first two Días de Gente Buena.

In SPL, we brought the community together in celebration of our shared community improvement efforts. The day was filled with music, food, and heartfelt words that reminded us why this work matters. Women led conversations about opportunity, families shared their hopes for the future, and children showed us what is possible when community comes first.

In Los Angeles, GBF brought together friends, partners, and supporters with the Ambassador and Consul General of Mexico in Los Angeles to raise a glass to shared responsibility and ensuring that every bottle of agave spirits can represent care for the people and land that make them possible.